Fundamentals

What's a "Call to Action?"
What is a "Call to Action" as it relates to your marketing content?  A "Call to Action" can be any action you would like a qualified...
Sat, 27 Nov, 2021 at 4:05 PM
What is "Tone?"
All marketing content has a tone, whether intended or not. “Tone” is the overall attitude your message has and is an often undervalued factor in how content...
Wed, 5 Jan, 2022 at 1:25 AM
What are audience “Ponds?”
A pond is a place where your Target Audience hangs out or congregates, whether physically or online, and can be defined by both something they do, something...
Sun, 25 Apr, 2021 at 2:24 PM
What is a "Target Audience?"
What you do isn't right for everyone on the planet. Your "Target Audience" is a group of people who share particular traits that make them th...
Mon, 6 Dec, 2021 at 3:48 AM
What is a "List" or "Database?"
What is your list or database? Who and what exactly belongs on it? Where do you put it? What are you supposed to do with it once you have it? How does it ac...
Sat, 4 Dec, 2021 at 2:26 PM
What is "Conversion"?
"Conversion" is an analytical term used to describe the action of someone in your sales pipeline doing what you intended but it can also be define...
Sun, 12 Dec, 2021 at 3:54 PM
Giving MyMarketingPass Facebook Partner Access - Instructions
GIVING MyMarketingPass PARTNER ACCESS to your Facebook business page is easy! Just follow along with these instructions: Log into business.facebook.com ...
Tue, 18 Jan, 2022 at 8:37 PM
Giving MyMarketingPass Instagram Creator Studio Access - Instructions
GIVING MyMarketingPass PARTNER ACCESS to your Instagram business page is easy! Once you hook up Creator Studio to your account, as long as you've given...
Mon, 10 Jan, 2022 at 3:09 PM
Quick Launching an Offer "Funnel" ASAP
**NOTICE: This Article is in progress and is temporarily missing some of the support links. Please use our chat support or ask any questions you have in the...
Mon, 24 Jan, 2022 at 5:41 AM
What is Retargeting?
Retargeting is the process of running ads to an audience who have already taken some type of action such as visiting your website or social media account...
Mon, 24 Jan, 2022 at 5:01 AM