Fundamentals

This collection includes the basics every business needs to be successful online.

What's a "Call to Action?"
What is a "Call to Action" as it relates to your marketing content?  A "Call to Action" can be any action you would like a qualified...
Sun, 25 Apr, 2021 at 2:21 PM
What is "Tone?"
All marketing content has a tone, whether intended or not. “Tone” is the overall attitude your message has and is an often undervalued factor in how content...
Sat, 21 Aug, 2021 at 12:22 PM
What are audience “Ponds?”
A pond is a place where your Target Audience hangs out or congregates, whether physically or online, and can be defined by both something they do, something...
Sun, 25 Apr, 2021 at 2:24 PM
What is a "Target Audience?"
What you do isn't right for everyone on the planet. Your "Target Audience" is a group of people who share particular traits that make them th...
Sun, 25 Apr, 2021 at 9:52 PM
Lists & Databases
What is your list or database? Who and what exactly belongs on it? Where do you put it? What are you supposed to do with it once you have it? How does it ac...
Sun, 23 May, 2021 at 3:41 AM
BLOGS VS. EMAILS: WHAT WORKS WHERE?
Businesses are expected to produce content in the digital world, and that can feel really confusing, especially if you don’t know what goes where or why... ...
Sun, 12 Sep, 2021 at 11:10 AM