Contrary to popular belief, your growing business is less of a living, breathing, thing, and more of a brilliant machine made up of different parts that need to be built or installed and improved over time. This is great for us because that means you don't need to panic putting everything into place all at once!
Moving ahead confidently really can be easy. We start by establishing where you currently are, what milestones you've reached, and which we need to address.
Use this Level map to Discover your next best action steps by reading all of the “I” statements below, picking which one sounds MOST like your business, and then determining which of the corresponding pieces or projects you need to catch up on or implement next…
Pre-Launch: “I have an idea and expertise but I want to turn it into a growing business”
Brand Assets (Company photography, Headshots, Art)
Audience Avatar Blueprints (Worksheet)
Offer Sheets (Worksheet)
Domain & Hosting Secure
Startup: “I have great offers but I need to get my first customers”
Lead Magnet - Lead Generator Tool
Establish Social Media Pages
Lead Spreadsheet Tracker (or CRM)
Content Vault (Stores ideas for things like Blogs, Social Posts, etc.)
Customer Journey Plan
Lvl 1: “Now that I have customers buying my offers, I need systems and processes to scale up”
CRM & Database Setup
Regular Social Media Activity
New Lead Automation
Post Sales Interaction Follow Up Automation
Lvl 2: “I have customers and systems in place but I’ll need to streamline operations to get ahead”
Pixels / Traffic Tracking
Testimonial Generating Automation
Membership / Customer Support Platform
SEO Keyword Research
SEO Website Optimization
Lvl 3: “We’re nicely tuned with streamlined operations and now I need heavy traffic with more sales”
Sales Webinar / Digital "Events"
Google PPC Ads
Generate Media Appearances
Lvl 4: “I have offers, customers, and lots of traffic, I need to create ongoing sustainable growth”
Advanced Metrics & Reporting
New Employee Onboarding Automation
Customer Service & Feedback Automations
Chatbot & Customer Service Technology
Automated Team Accountability Systems
Lvl 5: “I have sustainable growth and now I need to carve our place out ahead of our competitors”
Aggressive Ad Campaigns
Once you've located where your business currently sits on the Level Map, you now have two primary objectives moving forward:
1. Look carefully through the milestones for the levels that precede where you are now to see if there is anything important you’ve missed. It's not uncommon for businesses to reach advanced levels without laying the prior proper groundwork by sheer force of will (which is always to be admired), but to keep moving forward they'll want to plug the holes first so that they don't lead to unnecessary challenges in the future. It’s often a good idea to address these outstanding elements before moving on to new milestones.
2. Complete new milestones corresponding to your current level. Decide which of the unmet milestones in your level have the most benefit to your progress and begin working on them to completion.
If you do these two things, you will always know what to do next and will never get lost on your way to building your business again!
Use your Unlimited On-Demand MyMarketingPass membership portal and resources to help you knock out the necessary tasks from concept to content, to construction.
Having trouble identifying where you fit on this Level Map? Please schedule time with a MyMarketingPass coach for a clarity call to help you get anchored so we can help you reach your potential faster without the road bumps or headaches of figuring it out alone!