Contrary to popular belief, your growing business is less of a living, breathing, thing, and more of a brilliant machine made up of different parts that need to be built or installed and improved over time. This is great for us because that means you don't need to panic putting everything into place all at once!

 

Moving ahead confidently really can be easy. We start by establishing where you currently are, what milestones you've reached, and which we need to address. 

 

Use this Level map to Discover your next best action steps by reading all of the “I” statements below, picking which one sounds MOST like your business, and then determining which of the corresponding pieces or projects you need to catch up on or implement next…  

 

  1. Pre-Launch:    “I have an idea and expertise but I want to turn it into a growing business”

 

           Important milestones:

  1. Logo Package

  2. Brand Guide

  3. Brand Assets (Company photography, Headshots, Art) 

  4. Audience Avatar Blueprints (Worksheet)

  5. Offer Sheets (Worksheet)

  6. Mission Statement

  7. Domain & Hosting Secure

  8. Payment Processor

  9. Fulfillment Plan

 

 

  1. Startup:    “I have great offers but I need to get my first customers”

 

                 Important milestones:

  1. Website 101

  2. Lead Magnet - Lead Generator Tool

  3. Establish Social Media Pages

  4. Lead Spreadsheet Tracker (or CRM)

  5. Prospecting Plan

  6. Content Vault (Stores ideas for things like Blogs, Social Posts, etc.)

  7. Customer Journey Plan

 

 

  1. Lvl 1:    “Now that I have customers buying my offers, I need systems and processes to scale up”

 

                 Important milestones:

  1. CRM & Database Setup

  2. Sales Pipeline

  3. Regular Social Media Activity

  4. New Lead Automation

  5. Post Sales Interaction Follow Up Automation

  6. Email Broadcasts

  7. Offer Tree

 

 

  1. Lvl 2:    “I have customers and systems in place but I’ll need to streamline operations to get ahead”

 

                 Important milestones:

  1. Pixels / Traffic Tracking

  2. Fulfillment Automation

  3. Testimonial Generating Automation

  4. Membership / Customer Support Platform

  5. SEO Keyword Research

  6. SEO Website Optimization

  7. Blogging

 

 

 

  1. Lvl 3:    “We’re nicely tuned with streamlined operations and now I need heavy traffic with more sales”

 

                 Important milestones:

  1. Landing Pages

  2. Sales Webinar / Digital "Events" 

  3. Website 2.0

  4. Facebook Ads 

  5. Google PPC Ads

  6. Sales Media

  7. Affiliate Programs

  8. Generate Media Appearances 

 

 

  1. Lvl 4:    “I have offers, customers, and lots of traffic, I need to create ongoing sustainable growth” 

 

                 Important milestones:

  1. Advanced Metrics & Reporting

  2. New Employee Onboarding Automation

  3. Customer Service & Feedback Automations

  4. Chatbot & Customer Service Technology

  5. Automated Team Accountability Systems

 

 

  1. Lvl 5:    “I have sustainable growth and now I need to carve our place out ahead of our competitors” 

 

                 Important milestones:

  1. Professional Video

  2. Aggressive Ad Campaigns

  3. Mass Media

  4. Sponsorship

  5. Corporate Partners

 

 

Once you've located where your business currently sits on the Level Map, you now have two primary objectives moving forward:

 

1. Look carefully through the milestones for the levels that precede where you are now to see if there is anything important you’ve missed. It's not uncommon for businesses to reach advanced levels without laying the prior proper groundwork by sheer force of will (which is always to be admired), but to keep moving forward they'll want to plug the holes first so that they don't lead to unnecessary challenges in the future. It’s often a good idea to address these outstanding elements before moving on to new milestones. 

 

2. Complete new milestones corresponding to your current level. Decide which of the unmet milestones in your level have the most benefit to your progress and begin working on them to completion.

 

If you do these two things, you will always know what to do next and will never get lost on your way to building your business again!

 

Use your Unlimited On-Demand MyMarketingPass membership portal and resources to help you knock out the necessary tasks from concept to content, to construction. 

 

Having trouble identifying where you fit on this Level Map? Please schedule time with a MyMarketingPass coach for a clarity call to help you get anchored so we can help you reach your potential faster without the road bumps or headaches of figuring it out alone!