Welcome to MyMarketingPass! So what do you do first (or next)?
Keep yourself on track and moving in the right direction by starting in the right place. First, we're going to identify where you are in your business and what you've already accomplished so far. That will help you plan your next best steps and start executing them as efficiently as possible, without getting overwhelmed.
Contrary to popular belief, your growing business is less of a living, breathing, organism, and more of a clever combination of pieces that work together. It's a system that becomes more than the sum of its parts that you build and improve over time. This is great news for you because that means you don't need to panic putting everything into place all at once! It's all just one or two pieces at a time.
Moving ahead and confidently growing your business really can be easy and even fun! The best thing to do is start by establishing where you currently are with your business, what milestones you've reached, and which we need to address next. Refer back to this guide over time and keep working to establish and perfect each step.
It's almost impossible not to have a successful business if you put all of these pieces together in the right order. The trick is not getting overwhelmed and getting it done one or two steps at a time. Remember, as long as you have a MyMarketingPass membership you are never alone.
INSTRUCTIONS FOR USE OF THIS SYSTEM: Simply read all of these following “I” statements and pick which one sounds the MOST like where you are with your business right at this moment: 1. "I have an idea and expertise but I want to grow that into an established business" 2. "I have desirable offers but I need to get my first round of customers and establish good operations" 3. "We have a solid customer base, but I need smarter systems and standardization to scale up" 4. "We're an established company with predictable operations, I need to focus on traffic and sales" 5. "We're producing great traffic, but need to manage metrics to increase conversion and retention" 6. "I need to perfect my systems that manage staff, drive traffic, fulfill offers, and wow customers" 7. "My business is sustainable and growing steady but I want more market share and competitive edge" Once you've selected which number of the above statements fits you most accurately, then find the corresponding numbered section below to see what projects you should be focusing on... |
Pre-Launch:
"I have an idea and expertise but I want to grow that into an established business"
Important milestones:
Logo Package
Brand Guide
Brand Assets (Company photography, Headshots, Art)
Audience Avatar Blueprints (Worksheet)
Offer Sheets (Worksheet)
Mission Statement
Domain & Hosting Secure
Payment Processor
Fulfillment Plan
Startup:
"I have desirable offers but I need to get my first round of customers and establish good operations"
Important milestones:
Website 101
Establish Social Media Pages
Lead Magnet Offer - Lead Generator Tool
Lead Spreadsheet Tracker (or CRM)
Prospecting Plan/Map
Content Vault (Stores ideas for things like Blogs, Social Posts, etc.)
Customer Journey Plan/Map
Lvl 10:
"We have a solid customer base, but I need smarter systems and standardization to scale up"
Important milestones:
CRM & Database Setup
Sales Pipeline
Regular Social Media Activity
New Lead Automation
Post Sales Interaction Follow Up Automation
Fulfillment Automation
Email Broadcasts
Offer Tree
Lvl 20:
"We're a growing company with predictable operations, now I need to focus on traffic and sales"
Important milestones:
Pixels / Traffic Tracking
Landing Pages
Advanced Fulfillment Automation (Hands off if possible)
Testimonial Generating Automation
Membership / Customer Support Platform
SEO Keyword Research
SEO Website Optimization
Blogging
Lvl 30:
"We're producing great traffic, but need to manage metrics to increase conversion and retention"
Important milestones:
Landing Pages
Sales Webinar / Digital "Events"
Website 2.0
Facebook Ads
Google PPC Ads
Sales Media (Video)
Affiliate Programs
Chatbot & Customer Service Technology
Lvl 40:
"I need to perfect my systems that manage staff, drive traffic, fulfill offers, and wow customers"
Important milestones:
Advanced Metrics & Reporting
New Employee Onboarding Automation
Customer Service & Feedback Automations
Advanced Chatbot & Customer Service Technology
Automated Team Accountability Systems
Local or "low tier" medias
Lvl 50:
"My business is sustainable and growing steady but I want more market share and competitive edge"
Important milestones:
Professional Video
Aggressive Ad Campaigns
Mass Media
Sponsorship
Corporate Partners
Once you've located where your business currently sits on the Level Map, you now have two primary objectives moving forward:
1. Look carefully through the milestones for the levels that precede where you are now to see if there is anything important you’ve missed. It's not uncommon for businesses to reach advanced levels without laying the prior proper groundwork by sheer force of will (which is always to be admired), but to keep moving forward they'll want to plug the holes first so that they don't lead to unnecessary challenges in the future. It’s often a good idea to address these outstanding elements before moving on to new milestones.
2. Complete new milestones corresponding to your current level. Decide which of the unmet milestones in your level have the most benefit to your progress and begin working on them to completion.
If you do these two things, you will always know what to do next and will never get lost on your way to building your business again!
Use your Unlimited On-Demand MyMarketingPass membership portal and resources to help you knock out the necessary tasks from concept to content, to construction.
Having trouble identifying where you fit on this Level Map? Please schedule time with a MyMarketingPass coach for a clarity call to help you get anchored so we can help you reach your potential faster without the road bumps or headaches of figuring it out alone!