All marketing content has a tone, whether intended or not. “Tone” is the overall attitude your message has and is an often undervalued factor in how content is perceived. The tone is one of the most important factors in resonating with particular market segments or target audience, and Identifying the tone of your marketing message is as important as identifying the audience itself.
Tone can be creatively employed in content to play off of different situations to create memorable and persuasive messaging. Your tones can include, but are not limited to:
Educational / Academic
Formal / Professional
Hip / Cool
Grim / Dire
Use tones to help craft powerful content and messaging that will best resonate with your desired audience and make your marketing stand out from the crowd.